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The Federal Open Market Committee (FOMC) recently met at the close of July, bringing to light many questions on the Federal Reserve’s future monetary policy.

While there was much speculation that the Fed would lower the federal funds rate at its most recent meeting, there are many factors impacting this decision. One relevant factor is the Beige Book. Understanding what the Beige Book is and how it’s factored into the FOMC’s decisions gives us a better understanding of our economy.   

What is the Beige Book?

According to the Board of Governors of the Federal Reserve System, one survey of the U.S. economy is done through the Beige Book. Put out by the Fed eight times annually, it aggregates economic information and provides a snapshot of the U.S. economy through its 12 Federal Reserve Districts. It contains reports from each district branch and bank director, along with information gleaned from interviews with economic experts and business contacts who are familiar with the economic activity of each Federal Reserve District.     

The process to begin compiling the Beige Book starts six weeks before the next FOMC meeting. Once all surveys are completed, it’s compiled and published 14 days before the FOMC meeting.

The Importance of the Beige Book

As the Federal Reserve Bank of San Francisco explains, each Book includes both formal reports and informal anecdotal information. As such, it is integral to The Federal Open Market Committee that decides monetary policy.

This report gives the current pulse on economic conditions. The Beige Book is more timely for FOMC members’ decisions because statistics, such as personal income and gross state product, are published well after they were measured.  

The July 17 Beige Book covered three nationwide categories, among others: Overall Economic Activity, Employment and Wages, and Prices.

For Overall Economic Activity, highlights from the July 17 Beige Book found that between the mid-point of May to the start of July, the country saw increasing growth overall. While there was no growth in automobile sales, items sold to consumers increased. It also found the tourism industry grew strongly, especially in Richmond and Atlanta. It also revealed that home sales rose, but new residential construction saw no increase in growth.   

According to the U.S. Census Bureau, housing starts for single-family homes in June was 847,000, or 3.5 percent more than the 818,000 starts in May. Looking at building permits for single-family structures, June’s permits grew to 813,000, growing 0.4 percent from May 810,000 building permits.

With regard to Employment and Wages, the July 17 Beige Book found that wages, especially for entry-level positions, and benefit packages increased their offerings due to a less than ideal selection from the labor market. Employment rolls increased, but not as fast as the previous Beige Book reported. Along with interviewed sources mentioning challenges in obtaining work visa re-authorizations, sectors such as IT, health care and construction were especially challenged in finding candidates to fill new positions.

When it came to the Prices category, there were a variety of reports and experiences in responses. Cost of many goods and services was stable or fell modestly from the last report. It also found that increased cost of labor and “input costs” due to tariffs were incurred by businesses. However, companies weren’t able to push costs onto consumers due to market competition forces.

Based on the mixed data from the Beige Book and other statistical data that the Fed reviewed during its recent FOMC meeting, reverberations throughout the economy will be felt. Any new rate cuts this year could reduce the strength of the U.S. dollar, impacting the cost of imported goods and materials, further impacting businesses. However, rate cuts could similarly help reduce mortgage rates, potentially helping to spur the housing market.  

Regardless of the Fed’s decision, there will be winners and losers in the U.S. economy and beyond.

With the Office of the U.S. Trade Representative announcing the increase of tariffs on imported Chinese goods from 10 percent to 25 percent on $200 billion worth of goods, and a directive from the executive branch to increase tariffs on an additional $300 billion in Chinese goods, how will publicly traded companies’ earnings be impacted?

According to a May 10 press release from the office of the United States Trade Representative (USTR), tariffs of 10 percent on imported Chinese goods, consisting of $200 billion, increased to 25 percent. The press release also indicated that the remaining amount of Chinese imports, about $300 billion, will now be subject to tariffs. Based on a June 14 USTR press release, hearings on implementation of the additional tariffs on Chinese goods will be held during the second half of June. This, as the press release notes, is being considered in addition to the pre-existing $250 billion in Chinese tariffs.

Based on a recent publication from the International Monetary Fund (IMF), the United States-China trade war has had an ongoing impact on both U.S. businesses and consumers of Chinese imports. When it comes to Chinese imports headed for the United States, there has been a record amount of American importers increasing their orders to hedge tariff rate increases or additional products subject to tariffs.

The IMF’s piece found that increased tariff costs have been passed onto consumers by American businesses in some instances. One example the piece noted is increased consumer prices of washing machines due to increased tariffs on Chinese imports. In other instances, however, companies have decided to accept reduced profit margins versus increasing the prices of other imported Chinese goods subject to higher tariffs.

How This Impacts Consumer Spending

Analysis of recent economic data reveals that American households consume between 1.5 percent and 2.5 percent of goods imported from China. Using midpoint of 2 percent and a mean consumption rate of $60,000 per American household, the additional tariffs would cost a minimum of $300 more per household for the same imported Chinese goods. 

According to a Trade Partnership study conducted in February 2019, the calculation of Chinese steel and aluminum tariffs plus the 25 percent rate of the initial $250 billion of imported Chinese goods – would result in the average American household spending $767 more.

When it comes to recent and longer-term consumer surveys, the news is mixed; however, it doesn’t portend well over the long-term, especially if the trade issues persist. This is based on survey results from the University of Michigan for June 2019.

The survey found that “consumer sentiment” fell after May’s gain because of both a slower increase in job production and the tariff situation, including the real potential for Mexican tariffs and ongoing Chinese trade issues. It also found that many consumer respondents thought the nationwide economic growth would slow, thereby creating fewer new jobs.

This trend is evident from the survey. In June of 2018, 40 percent of respondents looked poorly at tariffs, compared to 21 percent of those surveyed in May 2018, and 35 percent in July 2018. The respondents similarly indicated, without prompting, that 19 percent of consumers would buy ahead of tariff implementation during the start of June 2019, compared to only 12 percent doing so in May 2019, and 21 percent of those surveyed doing so in March of 2018. Overall, “real personal consumption expenditures” is expected to increase by 2.5 percent in the year ahead.    

The survey’s Sentiment Index improved because consumers said they’re planning to make more “large household durables” purchases sooner to stave off the impact of increased tariffs. This aligns with other experts referenced but can be argued as pulling demand ahead with the potential for fewer future sales.

While there’s no way to predict future sales, for companies reliant on Chinese imports and consumers facing higher costs due to tariffs, consumer sales could very well be lower in the future.